Thursday, April 1, 2010

World Cup countdown – aiming to hit the right opening notes

(Published in the Evening News & Tribune, March 23, 2010)

This week’s World Cup news has more to do with scantily clad popstars off the field than it does sweaty soccer players on it.

That’s because it’s just been announced that, for the first time, there is to be an opening gala concert, which will take place at Orlando Stadium, in Johannesburg's Soweto district, on June 10.

More than 30,000 people are expected to pack into the arena, with millions more tuning in around the globe to catch the curtain raiser to the tournament, which kicks off on June 11.


Black Eyed Peas: Gotta feelin' opening gala night's gonna be a good, good night.

Those penciled in to perform so far include the Black Eyed Peas, Shakira, John Legend and Alicia Keys.

Western acts will appear alongside fringe performers such as the Parlotones, indie rockers BLK JKS and Tinariwen at what organizers are calling the greatest entertainment event to date in Africa.”

There will also be feature appearances by soccer stars and celebrities from “other fields”.

All net proceeds from the concert will be donated to 20 Centers for 2010, which is aiming to build 20 centers across Africa offering education and healthcare services, as well as football training to disadvantaged communities.

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